Product Name: Vertical Response Email Marketing
Company: Vertical Response
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Posted 05/11/09
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Description: A full-blown email marketing tool, with the ability to create email newsletters, postcards, and surveys, using Wixards, HTML editor or uploading your own. Includes tools for adding email sign-up to your website, with opt-in emails. Two Pricing options, plus a hefty free offering for non-profits.
Review: Vertical Response, one of the many leading email marketing sites, offers the ability to create emails, surveys and postcards, and send them to your selected lists. Vertical Response has a very easy-to-use set of tools to add a list capture to your website, which includes an opt-in email response, as well as a pop-up thank you or redirect to your page. It is extremely flexible, and you can tailor every aspect of the process, from what it looks like on your webpage, to what the email looks like when it asks for a confirmation. It also includes an option for “Captcha” to prevent the usual invasions by robots, etc, which attempt to sign up on your sight. Overall, this list capture is one of the strongest features on Vertical Response. To create an email, you can use a Wizard which lets you select templates and customize your email, or you can use their visual HTML editor. You can also upload a pre-built html email, which is useful when you have already created a webpage that reflects your content. Using the Wizard, in less than five minutes, you can have a very nice looking email, including pictures, links, and logos. Using the HTML editor is a bit more time consuming, although it does let you select from some templates. In both cases, there are so many choices that a new person might be overwhelmed, as the temptation is to look at what each choice means before making the selection. The easiest way to get it done fast is to just take the simplest options and refine as you go through future campaigns.
Overall Rating: 5
Outside Review: Spartina Review
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